BRAND QUESTIONNAIRE

Your Name

Email Address

Name of Organization

What is the meaning behind the name?

What is your business purpose? Try to sum up the goals and mission of your business in one sentence. Include what you offer and how your clients benefit from your product or service.

What adjectives best describe your brand? These words will cultivate the emotion that people get when interacting with your brand.

Why do you want a new logo and branding?

What do you want your new branding to accomplish?

Who is your ideal client/target audience? Get specific! Are they a certain age or demographic? What adjectives describe them?

What makes your business unique? What do your clients love about collaborating with you?

What is your client/target audience's most basic problem that you have a solution for?

What are a few big goals you have for your business?

Who are your competitors? This helps me to understand your market and competition.

Do you have any color preferences or existing brand colors that need to remain?

Do you have any colors you want to steer away from?

What three brands do you love and why? Are they fun and whimsical, clean and professional, sophisticated? Think in terms of your business, not just brands you personally love.

What areas of your current brand do you want to keep, if any at all? Please explain.

Any additional details or creative considerations? I want to make sure we are on the same page during this collaborative process.